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summarize the two article in one page.

1- M S Iskandar1 and D Komara (2011). “Application Marketing Strategy Search Engine Optimization (SEO)”,

https://iopscience.iop.org/article/10.1088/1757-899X/407/1/012011/pdf

2- Chen-Yuan Chen1,2,3 , Bih-Yaw Shih1 *, Zih-Siang Chen4 and Tsung-Hao Chen5 (2011). “The exploration of internet marketing strategy by search engine optimization: A critical review and comparison”

https://pdfs.semanticscholar.org/a156/3a52090bc71917df0647b27b0d4d089a59b8.pdf