Read Chapter 9 “Strategy Review, Evaluation, and Control.” Then do the given exercise 9B on page 301
Go to the end of Chapter 9 and do Exercise 9B “Prepare a Strategy-Evaluation Report for Hershey Company” Steps 1 thru 3 on page 301.
Prepare a Strategy-evaluation report for Hershey Company
This exercise can give you practice in developing a strategy-evaluation report.
Step 1 : locate strategy-evaluation information regarding Hershey’s performance last quarter and analysts’ thoughts on Hershey’s overall strategy going forward.
Step 2 : Summarize your research findings by preparing a strategy-evaluation report. include a summary of Hershey’s strategies and performance of late, and a summary of your conclusions regarding the effectiveness of Hershey’s strategies going forward.
Step 3 : is Hershey pursuing effective strategies? What recommendations would you offer to Hershey’s CEO
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