The Myanmar Market Entry Case (posted under assignments) provides some background on Myanmar as well as four theoretical companies which are considering entering the Myanmar market. Read the case and answer the questions below (also listed at the end of the case)
1. Should Dupond, Jaguar Corporation, Playsbro or Pizza King enter Myanmar? Which companies should enter and which shouldn’t?
2. When should they enter and how aggressive should their timeline be? (Now? In a year? In 3 years? Never?)
3. How should they enter: franchising, strategic alliance, joint venture, greenfield or acquisition?
4. Would they enter for Production or Marketing or for both? Why?