what is ethics training

Your supervisor has asked you to develop a training for your team that focuses on the legal and ethical factors surrounding the use of audience information. She said you can present the information however you like. For example, you could use a visual presentation, a manual, or a brief. On the other hand, she gave you very specific instructions about the content of the training.

For this training, your supervisor asked you to outline the legal and ethical factors that employees should take into account when using audience information. She wants you to focus on (1) gathering audience information; (2) managing audience information; and (3) using this information to develop communications.

She also asked you to give the team real-world examples of other companies that have dealt with legal and ethical violations and the consequences they faced as a result. This will help your team understand the importance of taking these issues seriously. Specifically, your training must address the following:

    1. Gathering Information
      For the first section of your training, your supervisor has asked you to explain to the team how to legally and ethically gather data about an audience. She wants to ensure that the team knows the research techniques they should use. They should also be aware of the legal and ethical factors to consider in their research process. As you explain the best ways to gather information, be sure to:
      • Describe research techniques the team can use to gather qualitative data about an audience.
      • Describe a rule or law that professionals must follow when using one of the research techniques above.
      • Describe the ethical factors a professional should keep in mind while researching.
    2. Managing Audience Information
      Your supervisor explained that once the team has gathered information about an audience, it is their responsibility to manage that information. She has asked you to outline how the team can manage information ethically and legally. For example, this process could relate to privacy of information.Your supervisor also asked you to give some real-world examples so that employees will understand how important these issues are. Give examples of other companies that have made legal and ethical violations in managing sensitive audience information. Then, describe the consequences of those violations. As you explain how to manage audience information correctly, be sure to:
      • Describe a rule or law that your team must follow to better manage the personal information they collect.
        • Give a real-world example of a company or organization that did not follow the rule or law you described. Then explain what happened as a result of that legal violation.
      • Describe an ethical standard that your company must adhere to when managing personal information.
        • Share a real-world example of a company or organization that did not follow the ethical standard you described. Then, explain what happened as a result.
    3. Using Audience Information to Plan Communications
      In the final section of your training, your supervisor has asked you to describe how to use audience information ethically. Specifically, how can you use this information appropriately when you need to learn about a target audience and strengthen messages to that audience? When gathering data, it is important to be aware of how other cultures view the sharing of private or sensitive information. Also, remember that you should always make sure you have enough data to form conclusions.
      Once again, your supervisor has asked you to share some real-world examples. Look for companies with ethical violations related to information management and describe what happened as a result of those violations. As you explain how to ethically use audience information, be sure to:
      • Give an example of how audience information can be used to strengthen messages for a target audience.
      • Describe ethical factors to keep in mind when using audience information to strengthen messages for a target audience. For example, how can the team avoid stereotyping a specific audience?
      • Share a real-world example of a company or organization that did not consider the ethical implications of its message. Then, describe what happened as a result of that legal or ethical violation.

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