What is the difference between Lift and Leverage.

/in /by

After reading Chapter 5, “Advanced Analytics Theory and Methods; Association Rules” of the text.

 A) 

 Respond to the following questions: 

  1. What is the difference between Lift and Leverage. How is Lift used in evaluating the quality of rules discovered?
  2. How do you use a “hold-out” dataset to evaluate the effectiveness of the rules generated?