Marketing is essential to the healthcare industry for branding and growing health systems. In this assignment, you will compare and contrast marketing data and information for a dental healthcare facility in Jeddah. Review the following article.
Ahmad, A. E. M. K. (2016). Factors influencing consumer choice of private dental care provider in Saudi Arabia. Journal of Management Research, 8(4), 68-81. (attached)
Write a 5-6-page paper using the readings, research, and your knowledge of consumerism influencing marketing.
Your paper should analyze the following substantive requirements:
- Descriptions of what consumers are looking for in a dental facility in Jeddah.
- Evaluate the data presented and any information that would be valuable that is not present in the study.
- Assess how consumerism plays (or should play) a role in the marketing strategy of dental facilities in Jeddah.
- Provide two recommendations on how to market the dental facility in Jeddah.
- Recommend how to monitor the data to ensure your marketing approach is working.
Your report should meet the following structural requirements:
- Be 5-6 pages in length, not including the cover or reference pages.
- Be formatted according to APA writing guidelines.
- Provide support for your statements with in-text citations from a minimum of six scholarly articles.