Ahmad, A. E. M. K. (2016). Factors influencing consumer choice of private dental care provider in Saudi Arabia. Journal of Management Research, 8(4), 68-81. (attached)
Write a 5-6-page paper using the readings, research, and your knowledge of consumerism influencing marketing.
Your paper should analyze the following substantive requirements:
- Descriptions of what consumers are looking for in a dental facility in Jeddah.
- Evaluate the data presented and any information that would be valuable that is not present in the study.
- Assess how consumerism plays (or should play) a role in the marketing strategy of dental facilities in Jeddah.
- Provide two recommendations on how to market the dental facility in Jeddah.
- Recommend how to monitor the data to ensure your marketing approach is working.
Your report should meet the following structural requirements:
- Be 5-6 pages in length, not including the cover or reference pages.
- Be formatted according to APA writing guidelines.
- Provide support for your statements with in-text citations from a minimum of six scholarly articles.