writing a presidential campaign memo


Your task is to do the following:

You have been hired as a campaign consultant for ‘Candidate Smith’ to help get ready for the 2020 Presidential election. In order to advise this candidate, you will need to create an analysis of the 2016 Presidential Election and how Trump won. You will be comparing the Trump and Clinton media campaigns, analyzing the demographics/political structure of 2 swing states and writing your final recommendations in the form of a 2-4 page single-spaced memo to the Smith Campaign based upon your research findings.


You can use the Standard Memo Template from Purdue University to help format your memo. Check out the OWL Parts of a Memo page (Links to an external site.) for more information about structuring the information in your memo. OWL also has a sample memo to give you an idea of what your memo should look like.To craft your memo, refer back to the Greenberg-Page sections How and Why People’s Political Attitudes Differ (Chapter 5) and Who Votes (Chapter 10) as well as the following information from the projects you have completed this week:

  1. Analysis of campaign videos
  2. Analysis of the statistics of the 2 swing states you chose
  3. Summary of the information about Trump and Clinton’s media campaign from your discussion this week

You might not realize how often the Legislative and Executive Branches are in the news. Have you heard of the Affordable Care Act (Links to an external site.)? Ever wonder how that came about? Who proposed it and why? Who opposed it? Did it change through the legislative process? What about the President’s stance on Immigration Reform (Links to an external site.)? The Federal Budget? We hear about all of the legislation that’s pending or that has passed and that will ultimately affect us.


Choose a current or recent event that illustrates a theme covered in this week’s content on the Congress. Think about what Congress is working on and what’s the process. Use and cite at least one quality news article or story. How does the article explain a theme or themes about Congress from our textbook or other class sources? Offer your opinion, thoughts or insight as well. Some ideas of places to go for your news story:

  1. Create a 500 word summary of your article. Make certain to include a citation. For help with citations you can check out this PCC Citation page. There are many resources to help you: CitationsLinks to an external site..
  2. Create 1 or 2 thought questions about the article. These should be questions that help your classmates’ think more deeply about the topic and their own perspective. Such as:
    1. If …. happened, what do you think would happen?
    2. How should the President respond to…?
    3. Why do you think…?
    4. How do you feel about…?
  1. Citations in APA, MLA, or Chicago format

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