analyze the new data (based on the survey from the links you sent to your friends and family) in the file posted.
- Analyze the new data (based on the survey from the links you sent to your friends and family) in the file posted.
- The file will be posted
- Post your own analysis, a conclusion, and then think about whether there are other simple questions that could be used to improve the survey.
- What can you learn from the results of this survey: Analyze the results and comment about what you learn (write at least 2 learnings as a minimum–try to not to repeat what others say)–especially the information which surprises you. Consider commenting about what people value most; comment on brands by age group; which age group is most willing to spend more on sustainability; whether “Made in USA” is important to them–and to which age group, and more. (5-10 sentences)
- Conclusion: Imagine that you work for JCPenney, Macy’s, Walmart or Target–or any budget or moderate price point retailer. The latest project in the company is to be more sustainable. This survey was sent to your customers. Since you are in the Fabric Development group, you’ve been thinking about using sustainable materials which will either increase the cost of the fabric thus raising the price of the garment or result in sacrifices (lowering the weight of the fabric or using different fiber content that will keep the fabric at an affordable price). Based on this survey, will you decide to use more expensive materials or not? Explain what facts in the survey support your decision. (5-10 sentences)
Default Report MDSE 4010 Global Sourcing – Summer 2019 June 14, 2019 7:14 AM MDT
Q1 – When purchasing apparel, which of the following is most important to you? Drag
and drop the items to rank them (1 = most important)
18-30
Showing rows 1 – 6 of 6
31-50
Showing rows 1 – 6 of 6
51-70
Field 1 2 3 4 5 6 Total
Price 41.10% 157 20.68% 79 16.49% 63 12.57% 48 6.81% 26 2.36% 9 382
Style 26.70% 102 29.06% 111 27.23% 104 11.52% 44 4.19% 16 1.31% 5 382
Color 2.36% 9 8.90% 34 20.68% 79 42.15% 161 20.42% 78 5.50% 21 382
Fit 26.18% 100 35.08% 134 21.99% 84 10.99% 42 4.71% 18 1.05% 4 382
Fabric 2.62% 10 4.71% 18 10.73% 41 17.28% 66 52.62% 201 12.04% 46 382
Eco Benefits 1.05% 4 1.57% 6 2.88% 11 5.50% 21 11.26% 43 77.75% 297 382
Field 1 2 3 4 5 6 Total
Price 33.04% 38 24.35% 28 23.48% 27 9.57% 11 6.96% 8 2.61% 3 115
Style 22.61% 26 25.22% 29 27.83% 32 17.39% 20 4.35% 5 2.61% 3 115
Color 2.61% 3 4.35% 5 24.35% 28 40.00% 46 28.70% 33 0.00% 0 115
Fit 33.91% 39 40.00% 46 10.43% 12 13.91% 16 0.87% 1 0.87% 1 115
Fabric 4.35% 5 5.22% 6 13.91% 16 15.65% 18 52.17% 60 8.70% 10 115
Eco Benefits 3.48% 4 0.87% 1 0.00% 0 3.48% 4 6.96% 8 85.22% 98 115
Field 1 2 3 4 5 6 Total
Price 33.33% 22 19.70% 13 7.58% 5 15.15% 10 21.21% 14 3.03% 2 66
Style 31.82% 21 21.21% 14 21.21% 14 16.67% 11 7.58% 5 1.52% 1 66
Color 1.52% 1 12.12% 8 25.76% 17 34.85% 23 21.21% 14 4.55% 3 66
Fit 25.76% 17 31.82% 21 18.18% 12 15.15% 10 6.06% 4 3.03% 2 66
Showing rows 1 – 6 of 6
71+
Showing rows 1 – 6 of 6
Field 1 2 3 4 5 6 Total
Fabric 7.58% 5 13.64% 9 22.73% 15 15.15% 10 33.33% 22 7.58% 5 66
Eco Benefits 0.00% 0 1.52% 1 4.55% 3 3.03% 2 10.61% 7 80.30% 53 66
Field 1 2 3 4 5 6 Total
Price 80.00% 8 20.00% 2 0.00% 0 0.00% 0 0.00% 0 0.00% 0 10
Style 0.00% 0 30.00% 3 30.00% 3 20.00% 2 20.00% 2 0.00% 0 10
Color 0.00% 0 20.00% 2 0.00% 0 50.00% 5 30.00% 3 0.00% 0 10
Fit 20.00% 2 30.00% 3 20.00% 2 10.00% 1 20.00% 2 0.00% 0 10
Fabric 0.00% 0 0.00% 0 50.00% 5 20.00% 2 30.00% 3 0.00% 0 10
Eco Benefits 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 100.00% 10 10
Q2 – What is your favorite apparel brand?
18-30
What is your favorite apparel brand?
comfort colors t shirts
Adidas
Northface
Brandy Melville
Patagonia
A’gaci, Windsor
Old navy or h&m
Don’t have one
Adidas
Soft and sexy
I don’t have a favorite brand
Earthbound
ASOS
forever 21
American eagle
N/a
Calvin Klein
dont have one
Zara
Don’t have one
Adidas
lululemon
What is your favorite apparel brand?
H&M
Hollister
Guess
American Eagle
Forever 21
Forever 21
Fashion nova
Levi’s
H&M
Pretty little thing
Fashion Nova
American Eagle
Forever 21
Gucci
forever 21
Adidas
Forever 21
Hollister Co.
Puma
Nike
I don’t have a specific favorite.
Adidas
CHARLOTTE RUSSE
F21
What is your favorite apparel brand?
Forever21
Nike
Polo
Rebok
pacsun
Under Armour
Adidas
givenchy
H&M
Nike
Carhart or Magellan
Anything from Nordstrom
Columbia
Zara
Charlotte Russe
Lane Bryant
Old navy
ZARA
H&M
Nike
Urban Outfitters
Torrid
N/a
American Eagle
What is your favorite apparel brand?
Don’t have one
I don’t know
Gucci
Forever 21
Forever 21
Under armor
Champion
Lululemon or free people
Zara
Lululemon
Thrifted
Urban outfitters
lululemon
The north face
Gibson and Latimer
Rebel Eight
BDG
Raf Simons
American Eagle
All Saints
AE
Stussy
Zara
Chubbies
What is your favorite apparel brand?
Lulu lemon
Stradivius
Vans
Puma
Adidas
Nike
Rebook
Adidas
Calvin Klein
Nike
Adidas
Burberry
Vineyard Vines
Zara
Buddy love
Michael Kors
Nothing specific
Free people
charlotte russe
Lululemon
Nike
Old Navy
Free people
Champion
What is your favorite apparel brand?
Lulu’s
Lululemon
Aritzia
Under armour
Lululemon
Zara
Uniqlo
Uniqlo
Gucci
Uniqlo, CK, everland
I don’t have specific brand
Nike
Nike
Zara
lilly pulitzer
American Eagle
Brandy Medville
UNIQLO
Caution to the wind
Stussy
Channel
Adidas
H&M
Torrid
What is your favorite apparel brand?
Miscellaneous
Ralph Lauren
American Eagle
Gap
Forever 21
French toast
Hm
Lululemon
Arizona
Topshop
Buffalo exchange
Adidas
American Eagle
Francesca’s
Goodfellow & Co.
Patagonia
Serengetee
Ross
Nike
Adidas
Lucky Brand
Adidas
Wild fable
Nike
What is your favorite apparel brand?
Old navy
Lucky
TJ Maxx clothing or Old Navy/Gap
LNA
Outdoor Voices
Old Navy
Target / universal thread
Wallflower
SHEIN
Altar’d State
Sam edelman
Zara
HUF
Target
American eagle
Levis
Lane Bryant
Free People
charlotte russe
Girlfriend collective
Zara
Fashion nova
Forever 21
Nike
What is your favorite apparel brand?
For Love and Lemons
Target clothes
Brandy Melville
Torrid
Nike
Pink
Fenty
Levi
J Crew
Zara
Free People
Nike
Urban Outfitters
Madewell
Tony blake
None
Fashion Nova
Old navy
Nike
Adidas
Anything target
Adidas
Patagonia
Old Navy Brand
What is your favorite apparel brand?
Columbia
Adidas
Express
NIKE
Forever 21
Nike
Don’t have one
Walmart
Calvin Klein
Ross
Free People
Hollister
Levi’s
Polo
Nike
None
Perry Ellis
Adidas
Express
Forever 21
Vanz
Adidas
Altar’d State
N/A
What is your favorite apparel brand?
Francesca’s (idk if that’s a brand or not)
Life is good
Banana republic
Columbia
VANS
BADVIBESFOREVER
Zara
Don’t really have a favorite, for jeans I use American Eagle
Torrid
Adidas
Wrangler
Nike
Nike
Charlotte Russe
American eagle
Thrift stores
anything comfortable
Torrid
Adidas
Nike
Levi’s
Fashion Nova
Don’t know
Free People
What is your favorite apparel brand?
Forever 21
mango
Polo
Ariat
Bella Dohl
American Fighter
Nike
American Eagle
Show me your mum
Banana republic
I don’t have one
Aeropostal
Nike
Urban outfitters
puma
Adidas
Alphalete
American eagle
Nike OFF-WHITE
polo ralph lauren
Balenciaga
Zara
zara
Nike
What is your favorite apparel brand?
American Eagle Outfitters
vizjń
Koton
nike
Vici
Forever 21
Aeropostale
Forever 21
Zara
Zara
Zara
Nike
Hacket
Tommy Hilfiger, Polo Ralph Lauren, Nike
agaci
Don’t have one
H&M
Nike
acne studio
chanel
Zara
Burberry
lv
Urban Outfitter
What is your favorite apparel brand?
balenciaga, ZARA, topshop ,&stories
Express
thrift stores
Urban Outfitters
Patagonia
Forever 21
Adidas
Grunt Style
Pretty Little Thing
Thrifted
Shein, express, agaci, h&m, forever 21
PacSun and H&M
Topshop
American eagle
Francesca’s
Lucky
Madewell
Champion apparel
Gildan
Madewell
Who What Wear
Under Armour
Daytrip
Anything Cheap LOL
What is your favorite apparel brand?
Top Shop
American eagle
Express
Banana Republic
Urban Outfitters
Nike
American Eagle
Patagonia
Tillys
Forever 21
Free People
American Eagle
Lauren Conrad
Killstar
American Eagle
Zara
Maryam Nassir Zadeh
Forever 21
H&M
Rue 21
current mood
american eagle
Vans
Zara
31-50
What is your favorite apparel brand?
Nike
i am gia
Asos eco
House of Widow
Zara
Nike
h&m
Cat & Jack
Nike
H&M
American Eagle
Nike
What is your favorite apparel brand?
?
wholesome culture
Psycho bunny
Don’t have one
Lauren Conrad
Athleta
Umgee
None
Pacsun
calvin klein
What is your favorite apparel brand?
Zara
Free people
Old Navy
Cinch
Nike
Gianni Beni
Under Armor
Brooks Brother’s
Old Navy
GAP
New York and Company
Stop starring
Calvin Klein
H&M
Hollister
Under Armour
H&M
I really like just about anything especially if it’s the right price. I do own a lot of Victoria Secret items
Stop Staring
Polo
Under armor
UnderArmour
I don’t have one
NY & Company
What is your favorite apparel brand?
Under Armour
Express
Abercrombie
Levi
No favorite
Nike
Levi
Banana republic
Old Navy
Banana Republic
Chaus
Express
Banana Republic
Ann Taylor Loft
St. John’s Bay
Express
Nike
Terra & Sky
Wrangler
Old Navy
I don’t really have one.
Banana Republic
Vince Camuto
Vince Cumato
What is your favorite apparel brand?
Soft surroundings
GAP
Old navy
Goodwill
Hurley
Free people
random
Style and co
Banana Republic
Rainbow
Don’t have one
I don’t have one
Old navy and catherines
N/A
Nike
J Crew
BP by Nordstrom
Walmart
H&M
Polo
Nike
Pacsun
CATO
Versace
What is your favorite apparel brand?
H&M
Croft & Barrow
Coach
Buckle
Van Heusen
Walmart
Chanel
Anthropologie
H m
Gucci
White House black market
I like all apparel brands if the quality of the fabric is rich in quality and NOT cheap.
Don’t really have a favorite
Free People
Jessica Simpson
J Crew
Express
Nike, Under Armor, Apt. 9,Calvin Klein
Kuhl
Lane Bryant
J Crew
Vintage
Polo
Nike
51-70
What is your favorite apparel brand?
Anything from Nordstrom
None
The Loft
NY& Company
New York & Company
Express
Ted Baker
What is your favorite apparel brand?
Hermes
Marks and Spencers
Channel
Forever 21
I don’t have one
Ralph Lauren
Wrangler
Nike
Polo
Express
Propper
Levi’s
Chico’s
Don’t have a favorite.
Levi”s
What is your favorite apparel brand?
Prana
Old Navy
Don’t have a favorite
Chico
Dana Buchman
Chicos
Westbound
Reba
Apt 9
Wrangler
Lee
Wrangler
N/A
wrangler
Westbound
Rock and Republic
LL Bean
Michael kors
Varied
Levi
Westport
Cotton citizen
Anthropologie
Anthropology
What is your favorite apparel brand?
NA
Carole little
Fruit & Loom Platinum
Romeo Chem
shirt
Athleta
Don’t have one
Don’t have one
Don’t have one
Don’t have one
Rachael Harris
Don’t have on
Westport
Lady Hagen
Made in the USA
Wrangler
Valerie Stevens
catos
tj max
fendi
zara
Chico
Dont have one
wrangler
71+
What is your favorite apparel brand?
Est 1946
Under Armor
What is your favorite apparel brand?
Tommy Bahama
J Crew
Ralph Lauren
Talbots
Catherine
No favorite
Gucci
Lees
Q3 – Does your favorite apparel brand use environmentally-friendly practices?
65
11
9
2
23
12
3
3
295
94
58
5
18-30
31-50
51-70
71+
0 50 100 150 200 250 300
Showing rows 1 – 4 of 4
# Field Choice Count
1 Yes 15.32% 91
2 No 7.07% 42
3 Not sure 77.61% 461
594
Q4 – Would you stop buying your favorite apparel brand if you knew they engaged in
practices that were harmful to the environment?
223
73
41
5
160
44
29
5
18-30
31-50
51-70
71+
0 20 40 60 80 100 120 140 160 180 200 220 240
Showing rows 1 – 3 of 3
# Field Choice Count
1 Yes 59.26% 352
2 No 40.74% 242
594
Q5 – Would you be more loyal if your favorite apparel brand engaged in environmentally
friendly practices?
337
89
50
8
47
27
20
2
18-30
31-50
51-70
71+
0 50 100 150 200 250 300 350
Showing rows 1 – 3 of 3
# Field Choice Count
1 Yes 83.67% 497
2 No 16.33% 97
594
Q6 – Have you even bought a brand known for its efforts in sustainability and
environmentally friendly practices?
203
56
25
181
61
45
10
18-30
31-50
51-70
71+
0 20 40 60 80 100 120 140 160 180 200 220
Showing rows 1 – 3 of 3
# Field Choice Count
1 Yes 49.41% 294
2 No 50.59% 301
595
Q7 – Please name the brand from Question #6 (Have you even bought a brand known for
its efforts in sustainability and environmentally friendly practices?)
18-30
Please name the brand from Question #6 (Have you even bought a brand known…
yes
yes
vizjń
toms
thrift stores
tentree
stella mCcarny
sketchers
she plus sky
pixie moody (Not sure if that’s the name. It’s a accesories brand, I bought most of my bags there)
patagonia or toms
nike
madewell
lv
h&m
don’t remember
dont remember name
Zara
Zara
Yes but it wasn’t in this country and I can’t remember the name right now.
Please name the brand from Question #6 (Have you even bought a brand known…
Yes
Yes
Yes
Wolven
Walmart
VANS
Urban outfitter
United by Blue
Uniqlo
Tree and Sea
Toms
Toms
Toms
Toms
Toms
Toms
Toms
Toms
Toms
Thrifted
Thrift stores
Threadup
The Wholesome Store
The North Face
Please name the brand from Question #6 (Have you even bought a brand known…
Tarte
Tarte
TOMS
Sudara
Sand cloud
Sam edelman
Reformation
Recover brand
Pura Vida
Pretty little thing
People tree
People Tree
Patagonia
Patagonia
Patagonia
Patagonia
Patagonia
Patagonia
Patagonia
Patagonia
Patagonia
Patagonia
Patagonia
Patagonia
Please name the brand from Question #6 (Have you even bought a brand known…
Patagonia
Patagonia
Patagonia
Patagonia
Patagonia
Parley Ultraboost
PACT
Outdoor voices
Organic Basics
Old Navy
No
No
No
No
No
No
Ninety Percent
Nike
Nike
Nike
Nike
Nike
Nike
Nike
Please name the brand from Question #6 (Have you even bought a brand known…
Nike
N/A
Muji
Madewell
Madewell
Made well
Lush
Lush
Lush
Lululemon
Lululemon
Lulu lemon
Lincoln
Levys
Levies
Levi’s
Levi’s
Levi
LNA
Kristen Mcatee merch
KOTN
Ivory ella
Ivory Ella
I have no idea
Please name the brand from Question #6 (Have you even bought a brand known…
I don’t remember
I do not know the brand name, I was looking more at the product
Hey dude shoes
H&M
H&M
H&M
H&M
H&M
Gucci
French toast
Free People’s vegan leather pants
Free People
Free People
Francesca’s
Forgot the name
Forgot the name
Forever21
Forever 21
Forever 21
Everlane
Everlane
Everland
Eileen Fisher
Ecotools
Please name the brand from Question #6 (Have you even bought a brand known…
Ecobright
EcoTools
Earthbound
Earthbound
Don’t remember
Courtyard LA
Cotton on
Cotton On
Columbia
Colourpop Costmetics
Chubbies
Chnge
Burt’s bees
Buda Juice
Boyish Jeans
Bobs
Beyond Retro
B_ND
BADVIBESFOREVER
Asos eco
Asos
American eagle
American Apparel
All birds shoes
31-50
Please name the brand from Question #6 (Have you even bought a brand known…
All birds
Adidas, new shoes made of recycled materials
Adidas, due to using recycled water bottles
Adidas x Parley
Adidas and their ocean plastic shoe
Adidas
Adidas
Adidas
Adidas
Adidas
Please name the brand from Question #6 (Have you even bought a brand known…
wholesome culture
Yes. Soft surroundings
Tribe Alive
Toms
Toms
Toms
Toms
Toms
Tom’s
Tiffany
ThredUP
Tesla
Please name the brand from Question #6 (Have you even bought a brand known…
Sunwarrior
Stop Staring, yes.
Sitka, Patagonia
Prana
Patagonia
Patagonia
Patagonia
Patagonia
Patagonia
Patagonia
Not sure
North face
N/A
N/A
Maybelline
Lululemon
Honest
Hepz
H&m
H&M
Gap
GAP
Elwin fisher
Earthbound
51-70
Please name the brand from Question #6 (Have you even bought a brand known…
Don’t remember
Don’t remember
Columbia
Columbia
Chanel
Cariloha
Caraloha
Can’t recall
Birkenstock’s
All Birds
Aero
Adidas
Please name the brand from Question #6 (Have you even bought a brand known…
Yes but not in apparel
Wrangler
TomTom
Sketchers maybe. The shoes were made from yoga mats
Sketchers
REI
Prana
Not sure
Not apply
Nike
71+
Please name the brand from Question #6 (Have you even bought a brand known…
IBM
Francesa’s
Don’t remember—something with Earth in name
Don’t remember the name
Diff Eye Glasses
Bobs
Athleta
Please name the brand from Question #6 (Have you even bought a brand known…
Q8 – Would you pay more for a brand that used environmentally friendly practices?
218
59
34
3
166
58
36
7
18-30
31-50
51-70
71+
0 20 40 60 80 100 120 140 160 180 200 220 240
Showing rows 1 – 3 of 3
# Field Choice Count
1 Yes 54.20% 316
2 No 45.80% 267
583
Q9 – Would you pay more for your favorite apparel if it paid factory workers more money?
247
82
46
9
136
35
24
1
18-30
31-50
51-70
71+
0 20 40 60 80 100 120 140 160 180 200 220 240 260
Showing rows 1 – 3 of 3
# Field Choice Count
1 Yes 66.15% 385
2 No 33.85% 197
582
Q10 – Would you pay more for your favorite apparel brand if it were made in the USA?
141
78
60
10
242
39
11
18-30
31-50
51-70
71+
0 20 40 60 80 100 120 140 160 180 200 220 240 260
Showing rows 1 – 3 of 3
# Field Choice Count
1 Yes 49.66% 289
2 No 50.34% 293
582
Q11 – I engage in more environmentally friendly practices than most of my friends
183
41
30
4
200
75
38
6
18-30
31-50
51-70
71+
0 20 40 60 80 100 120 140 160 180 200 220
Showing rows 1 – 3 of 3
# Field Choice Count
1 Yes 44.64% 258
2 No 55.36% 320
578
Q12 – I engage in more environmentally friendly practices than most of my family
members
243
59
33
3
139
58
35
7
18-30
31-50
51-70
71+
0 20 40 60 80 100 120 140 160 180 200 220 240 260
Showing rows 1 – 3 of 3
# Field Choice Count
1 Yes 58.48% 338
2 No 41.52% 240
578
Q13 – To which age group do you belong to?
End of Report
384
117
71
10
18-30
31-50
51-70
71+
0 50 100 150 200 250 300 350 400
Showing rows 1 – 5 of 5
# Field Choice Count
3 51-70 12.20% 71
2 31-50 20.10% 117
1 18-30 65.98% 384
4 71+ 1.72% 10
582
