analyze the new data (based on the survey from the links you sent to your friends and family) in the file posted.

  1. Analyze the new data (based on the survey from the links you sent to your friends and family) in the file posted.
  2. The file will be posted 
  3. Post your own analysis, a conclusion, and then think about whether there are other simple questions that could be used to improve the survey.  
    1. What can you learn from the results of this survey:    Analyze the results and comment about what you learn (write at least 2 learnings as a minimum–try to not to repeat what others say)–especially the information which surprises you.  Consider commenting about what people value most; comment on brands by age group; which age group is most willing to spend more on sustainability; whether “Made in USA” is important to them–and to which age group, and more.  (5-10 sentences)
    2. Conclusion: Imagine that you work for JCPenney, Macy’s, Walmart or Target–or any budget or moderate price point retailer.  The latest project in the company is to be more sustainable. This survey was sent to your customers.   Since you are in the Fabric Development group, you’ve been thinking about using sustainable materials which will either increase the cost of the fabric thus raising the price of the garment or result in sacrifices (lowering the weight of the fabric or using different fiber content that will keep the fabric at an affordable price).  Based on this survey, will you decide to use more expensive materials or not?  Explain what facts in the survey support your decision.  (5-10 sentences)

Default Report MDSE 4010 Global Sourcing – Summer 2019 June 14, 2019 7:14 AM MDT

Q1 – When purchasing apparel, which of the following is most important to you? Drag

and drop the items to rank them (1 = most important)

18-30

Showing rows 1 – 6 of 6

31-50

Showing rows 1 – 6 of 6

51-70

Field 1 2 3 4 5 6 Total

Price 41.10% 157 20.68% 79 16.49% 63 12.57% 48 6.81% 26 2.36% 9 382

Style 26.70% 102 29.06% 111 27.23% 104 11.52% 44 4.19% 16 1.31% 5 382

Color 2.36% 9 8.90% 34 20.68% 79 42.15% 161 20.42% 78 5.50% 21 382

Fit 26.18% 100 35.08% 134 21.99% 84 10.99% 42 4.71% 18 1.05% 4 382

Fabric 2.62% 10 4.71% 18 10.73% 41 17.28% 66 52.62% 201 12.04% 46 382

Eco Benefits 1.05% 4 1.57% 6 2.88% 11 5.50% 21 11.26% 43 77.75% 297 382

Field 1 2 3 4 5 6 Total

Price 33.04% 38 24.35% 28 23.48% 27 9.57% 11 6.96% 8 2.61% 3 115

Style 22.61% 26 25.22% 29 27.83% 32 17.39% 20 4.35% 5 2.61% 3 115

Color 2.61% 3 4.35% 5 24.35% 28 40.00% 46 28.70% 33 0.00% 0 115

Fit 33.91% 39 40.00% 46 10.43% 12 13.91% 16 0.87% 1 0.87% 1 115

Fabric 4.35% 5 5.22% 6 13.91% 16 15.65% 18 52.17% 60 8.70% 10 115

Eco Benefits 3.48% 4 0.87% 1 0.00% 0 3.48% 4 6.96% 8 85.22% 98 115

Field 1 2 3 4 5 6 Total

Price 33.33% 22 19.70% 13 7.58% 5 15.15% 10 21.21% 14 3.03% 2 66

Style 31.82% 21 21.21% 14 21.21% 14 16.67% 11 7.58% 5 1.52% 1 66

Color 1.52% 1 12.12% 8 25.76% 17 34.85% 23 21.21% 14 4.55% 3 66

Fit 25.76% 17 31.82% 21 18.18% 12 15.15% 10 6.06% 4 3.03% 2 66

Showing rows 1 – 6 of 6

71+

Showing rows 1 – 6 of 6

Field 1 2 3 4 5 6 Total

Fabric 7.58% 5 13.64% 9 22.73% 15 15.15% 10 33.33% 22 7.58% 5 66

Eco Benefits 0.00% 0 1.52% 1 4.55% 3 3.03% 2 10.61% 7 80.30% 53 66

Field 1 2 3 4 5 6 Total

Price 80.00% 8 20.00% 2 0.00% 0 0.00% 0 0.00% 0 0.00% 0 10

Style 0.00% 0 30.00% 3 30.00% 3 20.00% 2 20.00% 2 0.00% 0 10

Color 0.00% 0 20.00% 2 0.00% 0 50.00% 5 30.00% 3 0.00% 0 10

Fit 20.00% 2 30.00% 3 20.00% 2 10.00% 1 20.00% 2 0.00% 0 10

Fabric 0.00% 0 0.00% 0 50.00% 5 20.00% 2 30.00% 3 0.00% 0 10

Eco Benefits 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 100.00% 10 10

Q2 – What is your favorite apparel brand?

18-30

What is your favorite apparel brand?

comfort colors t shirts

Adidas

Northface

Brandy Melville

Patagonia

A’gaci, Windsor

Old navy or h&m

Don’t have one

Adidas

Soft and sexy

I don’t have a favorite brand

Earthbound

ASOS

forever 21

American eagle

N/a

Calvin Klein

dont have one

Zara

Don’t have one

Adidas

lululemon

What is your favorite apparel brand?

H&M

Hollister

Guess

American Eagle

Forever 21

Forever 21

Fashion nova

Levi’s

H&M

Pretty little thing

Fashion Nova

American Eagle

Forever 21

Gucci

forever 21

Adidas

Forever 21

Hollister Co.

Puma

Nike

I don’t have a specific favorite.

Adidas

CHARLOTTE RUSSE

F21

What is your favorite apparel brand?

Forever21

Nike

Polo

Rebok

pacsun

Under Armour

Adidas

givenchy

H&M

Nike

Carhart or Magellan

Anything from Nordstrom

Columbia

Zara

Charlotte Russe

Lane Bryant

Old navy

ZARA

H&M

Nike

Urban Outfitters

Torrid

N/a

American Eagle

What is your favorite apparel brand?

Don’t have one

I don’t know

Gucci

Forever 21

Forever 21

Under armor

Champion

Lululemon or free people

Zara

Lululemon

Thrifted

Urban outfitters

lululemon

The north face

Gibson and Latimer

Rebel Eight

BDG

Raf Simons

American Eagle

All Saints

AE

Stussy

Zara

Chubbies

What is your favorite apparel brand?

Lulu lemon

Stradivius

Vans

Puma

Adidas

Nike

Rebook

Adidas

Calvin Klein

Nike

Adidas

Burberry

Vineyard Vines

Zara

Buddy love

Michael Kors

Nothing specific

Free people

charlotte russe

Lululemon

Nike

Old Navy

Free people

Champion

What is your favorite apparel brand?

Lulu’s

Lululemon

Aritzia

Under armour

Lululemon

Zara

Uniqlo

Uniqlo

Gucci

Uniqlo, CK, everland

I don’t have specific brand

Nike

Nike

Zara

lilly pulitzer

American Eagle

Brandy Medville

UNIQLO

Caution to the wind

Stussy

Channel

Adidas

H&M

Torrid

What is your favorite apparel brand?

Miscellaneous

Ralph Lauren

American Eagle

Gap

Forever 21

French toast

Hm

Lululemon

Arizona

Topshop

Buffalo exchange

Adidas

American Eagle

Francesca’s

Goodfellow & Co.

Patagonia

Serengetee

Ross

Nike

Adidas

Lucky Brand

Adidas

Wild fable

Nike

What is your favorite apparel brand?

Old navy

Lucky

TJ Maxx clothing or Old Navy/Gap

LNA

Outdoor Voices

Old Navy

Target / universal thread

Wallflower

SHEIN

Altar’d State

Sam edelman

Zara

HUF

Target

American eagle

Levis

Lane Bryant

Free People

charlotte russe

Girlfriend collective

Zara

Fashion nova

Forever 21

Nike

What is your favorite apparel brand?

For Love and Lemons

Target clothes

Brandy Melville

Torrid

Nike

Pink

Fenty

Levi

J Crew

Zara

Free People

Nike

Urban Outfitters

Madewell

Tony blake

None

Fashion Nova

Old navy

Nike

Adidas

Anything target

Adidas

Patagonia

Old Navy Brand

What is your favorite apparel brand?

Columbia

Adidas

Express

NIKE

Forever 21

Nike

Don’t have one

Walmart

Calvin Klein

Ross

Free People

Hollister

Levi’s

Polo

Nike

None

Perry Ellis

Adidas

Express

Forever 21

Vanz

Adidas

Altar’d State

N/A

What is your favorite apparel brand?

Francesca’s (idk if that’s a brand or not)

Life is good

Banana republic

Columbia

VANS

BADVIBESFOREVER

Zara

Don’t really have a favorite, for jeans I use American Eagle

Torrid

Adidas

Wrangler

Nike

Nike

Charlotte Russe

American eagle

Thrift stores

anything comfortable

Torrid

Adidas

Nike

Levi’s

Fashion Nova

Don’t know

Free People

What is your favorite apparel brand?

Forever 21

mango

Polo

Ariat

Bella Dohl

American Fighter

Nike

American Eagle

Show me your mum

Banana republic

I don’t have one

Aeropostal

Nike

Urban outfitters

puma

Adidas

Alphalete

American eagle

Nike OFF-WHITE

polo ralph lauren

Balenciaga

Zara

zara

Nike

What is your favorite apparel brand?

American Eagle Outfitters

vizjń

Koton

nike

Vici

Forever 21

Aeropostale

Forever 21

Zara

Zara

Zara

Nike

Hacket

Tommy Hilfiger, Polo Ralph Lauren, Nike

agaci

Don’t have one

H&M

Nike

acne studio

chanel

Zara

Burberry

lv

Urban Outfitter

What is your favorite apparel brand?

balenciaga, ZARA, topshop ,&stories

Express

thrift stores

Urban Outfitters

Patagonia

Forever 21

Adidas

Grunt Style

Pretty Little Thing

Thrifted

Shein, express, agaci, h&m, forever 21

PacSun and H&M

Topshop

American eagle

Francesca’s

Lucky

Madewell

Champion apparel

Gildan

Madewell

Who What Wear

Under Armour

Daytrip

Anything Cheap LOL

What is your favorite apparel brand?

Top Shop

American eagle

Express

Banana Republic

Urban Outfitters

Nike

American Eagle

Patagonia

Tillys

Forever 21

Free People

American Eagle

Lauren Conrad

Killstar

American Eagle

Zara

Maryam Nassir Zadeh

Forever 21

H&M

Rue 21

current mood

american eagle

Vans

Zara

31-50

What is your favorite apparel brand?

Nike

i am gia

Asos eco

House of Widow

Zara

Nike

h&m

Cat & Jack

Nike

H&M

American Eagle

Nike

What is your favorite apparel brand?

?

wholesome culture

Psycho bunny

Don’t have one

Lauren Conrad

Athleta

Umgee

None

Pacsun

calvin klein

What is your favorite apparel brand?

Zara

Free people

Old Navy

Cinch

Nike

Gianni Beni

Under Armor

Brooks Brother’s

Old Navy

GAP

New York and Company

Stop starring

Calvin Klein

H&M

Hollister

Under Armour

H&M

I really like just about anything especially if it’s the right price. I do own a lot of Victoria Secret items

Stop Staring

Polo

Under armor

UnderArmour

I don’t have one

NY & Company

What is your favorite apparel brand?

Under Armour

Express

Abercrombie

Levi

No favorite

Nike

Levi

Banana republic

Old Navy

Banana Republic

Chaus

Express

Banana Republic

Ann Taylor Loft

St. John’s Bay

Express

Nike

Terra & Sky

Wrangler

Old Navy

I don’t really have one.

Banana Republic

Vince Camuto

Vince Cumato

What is your favorite apparel brand?

Soft surroundings

GAP

Old navy

Goodwill

Hurley

Free people

random

Style and co

Banana Republic

Rainbow

Don’t have one

I don’t have one

Old navy and catherines

N/A

Nike

J Crew

BP by Nordstrom

Walmart

H&M

Polo

Nike

Pacsun

CATO

Versace

What is your favorite apparel brand?

H&M

Croft & Barrow

Coach

Buckle

Van Heusen

Walmart

Chanel

Anthropologie

H m

Gucci

White House black market

I like all apparel brands if the quality of the fabric is rich in quality and NOT cheap.

Don’t really have a favorite

Free People

Jessica Simpson

J Crew

Express

Nike, Under Armor, Apt. 9,Calvin Klein

Kuhl

Lane Bryant

J Crew

Vintage

Polo

Nike

51-70

What is your favorite apparel brand?

Anything from Nordstrom

None

The Loft

NY& Company

New York & Company

Express

Ted Baker

What is your favorite apparel brand?

Hermes

Marks and Spencers

Channel

Forever 21

I don’t have one

Ralph Lauren

Wrangler

Nike

Polo

Express

Propper

Levi’s

Chico’s

Don’t have a favorite.

Levi”s

What is your favorite apparel brand?

Prana

Old Navy

Don’t have a favorite

Chico

Dana Buchman

Chicos

Westbound

Reba

Apt 9

Wrangler

Lee

Wrangler

N/A

wrangler

Westbound

Rock and Republic

LL Bean

Michael kors

Varied

Levi

Westport

Cotton citizen

Anthropologie

Anthropology

What is your favorite apparel brand?

NA

Carole little

Fruit & Loom Platinum

Romeo Chem

shirt

Athleta

Don’t have one

Don’t have one

Don’t have one

Don’t have one

Rachael Harris

Don’t have on

Westport

Lady Hagen

Made in the USA

Wrangler

Valerie Stevens

catos

tj max

fendi

zara

Chico

Dont have one

wrangler

71+

What is your favorite apparel brand?

Est 1946

Under Armor

What is your favorite apparel brand?

Tommy Bahama

J Crew

Ralph Lauren

Talbots

Catherine

No favorite

Gucci

Lees

Q3 – Does your favorite apparel brand use environmentally-friendly practices?

65

11

9

2

23

12

3

3

295

94

58

5

18-30

31-50

51-70

71+

0 50 100 150 200 250 300

Showing rows 1 – 4 of 4

# Field Choice Count

1 Yes 15.32% 91

2 No 7.07% 42

3 Not sure 77.61% 461

594

Q4 – Would you stop buying your favorite apparel brand if you knew they engaged in

practices that were harmful to the environment?

223

73

41

5

160

44

29

5

18-30

31-50

51-70

71+

0 20 40 60 80 100 120 140 160 180 200 220 240

Showing rows 1 – 3 of 3

# Field Choice Count

1 Yes 59.26% 352

2 No 40.74% 242

594

Q5 – Would you be more loyal if your favorite apparel brand engaged in environmentally

friendly practices?

337

89

50

8

47

27

20

2

18-30

31-50

51-70

71+

0 50 100 150 200 250 300 350

Showing rows 1 – 3 of 3

# Field Choice Count

1 Yes 83.67% 497

2 No 16.33% 97

594

Q6 – Have you even bought a brand known for its efforts in sustainability and

environmentally friendly practices?

203

56

25

181

61

45

10

18-30

31-50

51-70

71+

0 20 40 60 80 100 120 140 160 180 200 220

Showing rows 1 – 3 of 3

# Field Choice Count

1 Yes 49.41% 294

2 No 50.59% 301

595

Q7 – Please name the brand from Question #6 (Have you even bought a brand known for

its efforts in sustainability and environmentally friendly practices?)

18-30

Please name the brand from Question #6 (Have you even bought a brand known…

yes

yes

vizjń

toms

thrift stores

tentree

stella mCcarny

sketchers

she plus sky

pixie moody (Not sure if that’s the name. It’s a accesories brand, I bought most of my bags there)

patagonia or toms

nike

madewell

lv

h&m

don’t remember

dont remember name

Zara

Zara

Yes but it wasn’t in this country and I can’t remember the name right now.

Please name the brand from Question #6 (Have you even bought a brand known…

Yes

Yes

Yes

Wolven

Walmart

VANS

Urban outfitter

United by Blue

Uniqlo

Tree and Sea

Toms

Toms

Toms

Toms

Toms

Toms

Toms

Toms

Toms

Thrifted

Thrift stores

Threadup

The Wholesome Store

The North Face

Please name the brand from Question #6 (Have you even bought a brand known…

Tarte

Tarte

TOMS

Sudara

Sand cloud

Sam edelman

Reformation

Recover brand

Pura Vida

Pretty little thing

People tree

People Tree

Patagonia

Patagonia

Patagonia

Patagonia

Patagonia

Patagonia

Patagonia

Patagonia

Patagonia

Patagonia

Patagonia

Patagonia

Please name the brand from Question #6 (Have you even bought a brand known…

Patagonia

Patagonia

Patagonia

Patagonia

Patagonia

Parley Ultraboost

PACT

Outdoor voices

Organic Basics

Old Navy

No

No

No

No

No

No

Ninety Percent

Nike

Nike

Nike

Nike

Nike

Nike

Nike

Please name the brand from Question #6 (Have you even bought a brand known…

Nike

N/A

Muji

Madewell

Madewell

Made well

Lush

Lush

Lush

Lululemon

Lululemon

Lulu lemon

Lincoln

Levys

Levies

Levi’s

Levi’s

Levi

LNA

Kristen Mcatee merch

KOTN

Ivory ella

Ivory Ella

I have no idea

Please name the brand from Question #6 (Have you even bought a brand known…

I don’t remember

I do not know the brand name, I was looking more at the product

Hey dude shoes

H&M

H&M

H&M

H&M

H&M

Gucci

French toast

Free People’s vegan leather pants

Free People

Free People

Francesca’s

Forgot the name

Forgot the name

Forever21

Forever 21

Forever 21

Everlane

Everlane

Everland

Eileen Fisher

Ecotools

Please name the brand from Question #6 (Have you even bought a brand known…

Ecobright

EcoTools

Earthbound

Earthbound

Don’t remember

Courtyard LA

Cotton on

Cotton On

Columbia

Colourpop Costmetics

Chubbies

Chnge

Burt’s bees

Buda Juice

Boyish Jeans

Bobs

Beyond Retro

B_ND

BADVIBESFOREVER

Asos eco

Asos

American eagle

American Apparel

All birds shoes

31-50

Please name the brand from Question #6 (Have you even bought a brand known…

All birds

Adidas, new shoes made of recycled materials

Adidas, due to using recycled water bottles

Adidas x Parley

Adidas and their ocean plastic shoe

Adidas

Adidas

Adidas

Adidas

Adidas

Please name the brand from Question #6 (Have you even bought a brand known…

wholesome culture

Yes. Soft surroundings

Tribe Alive

Toms

Toms

Toms

Toms

Toms

Tom’s

Tiffany

ThredUP

Tesla

Please name the brand from Question #6 (Have you even bought a brand known…

Sunwarrior

Stop Staring, yes.

Sitka, Patagonia

Prana

Patagonia

Patagonia

Patagonia

Patagonia

Patagonia

Patagonia

Not sure

North face

N/A

N/A

Maybelline

Lululemon

Honest

Hepz

H&m

H&M

Gap

GAP

Elwin fisher

Earthbound

51-70

Please name the brand from Question #6 (Have you even bought a brand known…

Don’t remember

Don’t remember

Columbia

Columbia

Chanel

Cariloha

Caraloha

Can’t recall

Birkenstock’s

All Birds

Aero

Adidas

Please name the brand from Question #6 (Have you even bought a brand known…

Yes but not in apparel

Wrangler

TomTom

Sketchers maybe. The shoes were made from yoga mats

Sketchers

REI

Prana

Not sure

Not apply

Nike

71+

Please name the brand from Question #6 (Have you even bought a brand known…

IBM

Francesa’s

Don’t remember—something with Earth in name

Don’t remember the name

Diff Eye Glasses

Bobs

Athleta

Please name the brand from Question #6 (Have you even bought a brand known…

Q8 – Would you pay more for a brand that used environmentally friendly practices?

218

59

34

3

166

58

36

7

18-30

31-50

51-70

71+

0 20 40 60 80 100 120 140 160 180 200 220 240

Showing rows 1 – 3 of 3

# Field Choice Count

1 Yes 54.20% 316

2 No 45.80% 267

583

Q9 – Would you pay more for your favorite apparel if it paid factory workers more money?

247

82

46

9

136

35

24

1

18-30

31-50

51-70

71+

0 20 40 60 80 100 120 140 160 180 200 220 240 260

Showing rows 1 – 3 of 3

# Field Choice Count

1 Yes 66.15% 385

2 No 33.85% 197

582

Q10 – Would you pay more for your favorite apparel brand if it were made in the USA?

141

78

60

10

242

39

11

18-30

31-50

51-70

71+

0 20 40 60 80 100 120 140 160 180 200 220 240 260

Showing rows 1 – 3 of 3

# Field Choice Count

1 Yes 49.66% 289

2 No 50.34% 293

582

Q11 – I engage in more environmentally friendly practices than most of my friends

183

41

30

4

200

75

38

6

18-30

31-50

51-70

71+

0 20 40 60 80 100 120 140 160 180 200 220

Showing rows 1 – 3 of 3

# Field Choice Count

1 Yes 44.64% 258

2 No 55.36% 320

578

Q12 – I engage in more environmentally friendly practices than most of my family

members

243

59

33

3

139

58

35

7

18-30

31-50

51-70

71+

0 20 40 60 80 100 120 140 160 180 200 220 240 260

Showing rows 1 – 3 of 3

# Field Choice Count

1 Yes 58.48% 338

2 No 41.52% 240

578

Q13 – To which age group do you belong to?

End of Report

384

117

71

10

18-30

31-50

51-70

71+

0 50 100 150 200 250 300 350 400

Showing rows 1 – 5 of 5

# Field Choice Count

3 51-70 12.20% 71

2 31-50 20.10% 117

1 18-30 65.98% 384

4 71+ 1.72% 10

582

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