case fedex from a portfolio of brands to a single companycan t have any references outside of the case don t need to summarize the case in the first paragraph step1 problem reflect on the research and planning cycle figure 7 1 and how it was used w

Can’t have any references outside of the case. Don’t need to summarize the case in the first paragraph.

step1: Problem(Reflect on the research and planning cycle (Figure 7.1) and how it was used within FedEx. Could the same results have been achieved without research informing their messaging along the way?)

step2: Background (According to the 1st paragraph)

Step3: Solution (According to the other paragraphs)

Step4: Outcome/ Result ( have to think by self)

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