Factors that contribute to customer loyalty

Factors that contribute to customer loyalty

Introduction

Customer loyalty leads to either constant or increasing sales but not reduction of profits, as customers keep purchasing from the business every time, they need the particular product or service.

Context

Due to the increasing competition, business owners are trying to find ways to retain their customers and ensure they remain loyal to them and keep purchasing.

Research question

Customers are the foundation of a business. What factors should be considered to ensure the customers remain loyal to the business and its products or service?

Objectives and scope of the review

Explore the customer loyalty contributing factors based on customer loyalty theory

Customer personality using social identity theory

Four stage process of customer loyalty; cognitive, affective, conative and behavioral

The influence of demography on customer loyalty

Suggest ways to improve customer loyalty factors

Review

Customer Loyalty

Four stage process of customer loyalty

Satisfaction

Customer Service

Customer personality

Value and convenience

Customer consciousness

Personal experience

Influencers

Behavioral and attitudinal elements

Evaluation

Literature that contributes more to understanding customer loyalty

Conclusion

Customer loyalty is not static. It keeps changing hence regular consumer research is appropriate.

Curriculum Vitae

Cover Letter